5 ways to use social proof in your business
Why does social proof work? Think back to all the times your friends were into a new upcoming trend (remember the beginnings of Instagram or more recently TikTok?). Do you, or have you, ever noticed that shift where you also suddenly feel the urge of joining in too? In a more prettied-up biz term that […]
A small business guide to running competitions
How to run an online competition Ever wondered how other businesses pull off successful competitions and giveaways? Would you like to do a giveaway but aren’t sure on the rules and fine print? Whatever your question is, you’re in luck. All you need to know about competitions is right here. We’ve sat down with Suki […]
5 ways to validate your customer profiles
Don’t build a business based on assumptions The point of a customer profile is for you to pinpoint who exactly you’re trying to target, find out what their pain points are, and determine how your product solves an issue for them. You can start by filling out our free customer template*. But in order to […]
5 thank-you card ideas to keep customers coming back
Feeling appreciated goes beyond words As part of the unboxing experience, thank-you cards are a great opportunity to go the extra mile and add some personality to the customer experience, which can leave a lasting impression. In the online world, we often buy things without the helping hand of another human, or so we think. […]
Brand inspo: Email marketing by Who Gives A Crap
For the quirky and light-hearted, here’s some one-of-a-kind email marketing. Who Gives a Crap is a company that sells toilet paper. Not just any old toilet paper, but Australia’s number one toilet paper (no pun intended) for customer satisfaction, as recognised by Canstar Blue. They also have a social mission, donating 50% of their profits […]
Improve Your Email Deliverability
What is email deliverability? In short, it’s the ability to deliver emails to subscribers’ inboxes and avoid messages being lost, blocked or caught in the spam folder. It is one of those things you either dismiss completely (because too hard), or you decide to tackle, google a bit and leave more confused than when you […]
How to create a stellar unboxing experience
The emotions of receiving an online order You know the anticipation when you ordered something special online and are waiting for it to arrive? The rush of dopamines you experience when you open up the box and unwrap layer by layer until you finally hold your new possession in your hands? Feelings create memories and […]
How email marketing can elevate your eCommerce business
Email is a powerful marketing tool Email is sometimes overlooked but with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when done well, email boasts the highest return on investment (ROI) of all the digital channels. This is why… It’s a direct […]
How to be a good leader
What is leadership? A leader is someone who goes first, who takes the risks before anyone else does and chooses to look after their people. Do you ever spend much time thinking about how to be a good leader? Chances are you’re too busy most of the time and it’s one of those things you’ll […]