Why collaborations are especially important to small businesses
The importance of small business collaborations Your ears have most definitely fallen victim to the “two brains is better than one” or “alone we can do so little, but together we can do so much” spiels. The list of quotes go on, forever and ever. But does this actually apply to the collaborations between small […]
How to handle difficult customer situations
What to do when you find yourself in a challenging conversation Challenging conversations happen every now and then, especially when you’re selling products online. There are ways to prevent the bulk of them, however sometimes you find yourself in an argument with a customer and you don’t even know how you got there. The fact […]
How to creatively befriend your customers
Why should you befriend your customers? In today’s ever-growing digital world, it’s important to aim for meaningful conversations with your customers online, as you would face-to-face. Once you connect with customers on a personal level, your new friends will be loyal to your brand. They’ll care about what you have to say and support you. […]
How to build long-term customer relationships
It’s crucial to understand how your customers may change over time The point of a customer profile is for you to pinpoint who exactly you’re trying to target, find out what their pain points are, and how your product solves an issue for them. However, customer profiles are not something you can create once and […]
4 simple ways to reward your customers
How can small businesses encourage loyalty? We established in an earlier article that loyalty programs are a great way to encourage repeat business. but it’s not just all about the rewards, a lot of consumers are still looking for that one-on-one interaction and establishing an emotional connection with a brand. Whether it’s in the form of individual […]
How to prevent customer complaints
Sometimes customers get upset. It’s unfortunately a part of selling online and we have previously written an article on how to best manage these challenging situations. However, prevention is usually better than cure. Here’s a quick checklist on what to look out for to set expectations and prevent customer complaints in the first place. How […]
Simple ways to incorporate a loyalty program and what to look out for
We could talk all day about the benefits a loyalty program can bring to your small business. If you’ve missed it, read our recent article on the benefits of a loyalty program for small business. In this follow-up article, Stacey Lyons, Loyalty Director of Loyalty & Reward Co, gets specific about what loyalty means to […]
The benefits of a loyalty program for small business
Loyalty programs can be a very valuable asset to small businesses. In this article, Stacey Lyons, Loyalty Director of Loyalty & Reward Co, explains what a loyalty program is, why people like being part of loyalty programs and the core benefits loyalty programs can bring to small businesses. What is a loyalty program? A loyalty […]
How Uber implemented a successful loyalty program
What do loyalty programs do for businesses? In retail and any other consumer driven market, it has become an expectation that we can gain points from buying something, or reach the highest of tiers for that VIP status. Additional discounts, invitations to events, birthday gifts, free shipping… the list goes on. A survey by RetailMeNot […]
What’s the best time to send emails to your subscribers?
Is email marketing dead? ‘You’ve got mail’ – a movie that has always been one of our favourites. Why? Well, aside from *swoon* Tom Hanks’ soothing voice, it’s a great memorandum to the confidence in email – an amazing form of communication that holds the power to bring people together. Many businesses these days are […]