Feeling appreciated goes beyond words
As part of the unboxing experience, thank-you cards are a great opportunity to go the extra mile and add some personality to the customer experience, which can leave a lasting impression.
In the online world, we often buy things without the helping hand of another human, or so we think. We simply hop onto a site, search for a product, punch in our credit card details and place our order. We forget that real people are involved behind the scenes.
That’s why thank-you cards are such a great way to bring in that personal aspect of your brand. It reminds your customer that they’ve just bought something from a real person, and that this fellow human is appreciative of their purchase (and support!)
Here are some suggestions on how you could personalise thank-you cards to go that extra mile:
Include special offers
Make your customers feel appreciated! Offering them a discount on their next order or including samples of new products helps to encourage repeat purchases. Your customers will be more inclined to buy from you, rather than your competitors.
Write like you would to a friend
One way to bring across a genuine thank-you is through heartfelt writing. Add a sprinkle of your personality and let customers know how much you appreciate them for supporting your business.
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou
Hand-write your notes (if possible)
Living in a digital world, we like to use technology to automate whatever we can. It’s efficient, but often automation can take away that human touch. Receiving a good old-fashioned handwritten note can bring across a genuine thank-you, and help your customers associate your brand with warm, fuzzy feelings.
Personalise your messages
There’s a reason why people keep the cards they’ve received. Nope, it’s not solely because of the design of these cards (although some can be extremely pretty). One way to make your customer feel extra special is through a personalised message. For example, wishing them a lovely Christmas break, or simply addressing your customer by name always helps deliver that personal touch.
Make your thank-you cards helpful
Provide a reason for your customers to keep or reuse the card. You can print one of your latest patterns on one side of the card that can be pinned to the fridge or framed. Or make your thank-you cards useful by including instructions on care, returns, how to get in touch, etc.
No matter which direction you choose to go, thank-you cards are a great way to add personality and make the customer journey more enjoyable. Don’t waste the opportunity!
You can design your cards in Canva and get them printed through Moo. Don’t overcomplicate it, have some fun and see how you go!
If you’d like reliable local support for your website, or have a new project coming up, get in touch with us at hello@consideredagency.com.au.
