How to creatively befriend your customers
Why should you befriend your customers? In today’s ever-growing digital world, it’s important to aim for meaningful conversations with your customers online, as you would face-to-face. Once you connect with customers on a personal level, your new friends will be loyal to your brand. They’ll care about what you have to say and support you. […]
A guide on influencer marketing
What is influencer marketing? Put simply, influencers are people who promote your products for you online. You can only reach so many people through your own social media accounts without paying for ads. This is why teaming up with an influencer is a sure-fire way to maximise your reach. Sometimes, influencers are happy to promote […]
5 ways to use social proof in your business
Why does social proof work? Think back to all the times your friends were into a new upcoming trend (remember the beginnings of Instagram or more recently TikTok?). Do you, or have you, ever noticed that shift where you also suddenly feel the urge of joining in too? In a more prettied-up biz term that […]