What is SEO?
Oh, the anxiety this three-letter acronym has brought to the online world! SEO is difficult, technical, time-consuming, expensive… all the things that send shivers down our spine. Or, is it? If you’re one of the many people who cringe at the mere thought of having to deal with SEO and constantly wonder what it actually even […]
Should I add a blog to my website?
How often have you been told to “add a blog to your website and the sales will come”? Whilst it is true that the more words you add to your website, the more material Google has to show in search results (which then increases traffic to your site), it is important to think about the […]
Should I use a website popup?
Website popups. Yay, hooray or nay? We’ve heard all sorts of rumours about website popups. Whilst some say Google will punish you if you have a website popup, others have said, ‘why not add 5’? Heck, it’s confusing to say the least. So we thought we’d put in our own two cents and do a […]
What is keyword research and do I need it?
What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what you would initially think of. Researching the right […]
How to rank first on Google
Why is SEO so difficult? Let’s be real here for a minute: SEO is a mysterious dark corner of eCommerce. It’s difficult because big agencies have done a great job at making you feel like it’s difficult and can never be mastered without their help. So why even try? Because the basics of SEO […]