What to do when you’re not making any sales
Why is no one buying? The sound of crickets chirping has got to be one of the worst nightmares for any business owner. Imagine this: You spent what seemed like a lifetime developing and perfecting your product, your branding and your website. You’re ready to go. But then… crickets. If you’re not making sales (or […]
How to prepare for the Christmas rush as a small business
Christmas. The busiest, most wonderful and yet most terrifying time of year for business owners. Christmas shopping starts as early as October, with most sales now happening during the Cyber Weekend (Black Friday – Cyber Monday). Having worked with over 900 creative retailers, we know how important it is that businesses start planning for that […]
Why aren’t my ads working?
The money trap that is digital advertising What’s the first thing that comes to mind when you think about how to make more sales online? We’re guessing marketing and advertising. It’s not just you. Whether we run a quick Google search or scroll through online business groups: Facebook Ads and Google Ads are all the […]
How to write copy that has personality and converts
How important are the words on your website? Does anyone even read the copy on your website or is it more important to have pretty images? If copy does matter, how do you know what you’ve written is “good enough”? Especially if you’ve never been much of a writer?So many questions – lucky for you, […]
How to get more people to your checkout page
Why don’t people buy? Have you ever noticed that people come to your website and leave without buying anything? Your website looks good and you know for sure that everything is working, because you’ve obsessively checked a million times just to make sure.So, what’s the issue? How on earth can you get more people to […]
How to stand out on a marketplace
A great option to sell your beautifully handmade products online is to list them on a marketplace. You can reach a much wider audience, marketing is taken care of and you can even set up shop without having your own website yet (which is useful if you want to test out a product idea). There […]
The two most important types of product photography
If you want to maximise your sales online, you need great images. In the world of eCommerce, you’re not only competing against other online retailers, but also against bricks-and-mortar stores. One huge advantage they have over online stores is that customers get an opportunity to touch and feel a product before they make the decision […]