4 simple ways to reward your customers

How can small businesses encourage loyalty? We established in an earlier article that loyalty programs are a great way to encourage repeat business. but it’s not just all about the rewards, a lot of consumers are still looking for that one-on-one interaction and establishing an emotional connection with a brand. Whether it’s in the form of individual […]

Simple ways to incorporate a loyalty program and what to look out for

We could talk all day about the benefits a loyalty program can bring to your small business. If you’ve missed it, read our recent article on the benefits of a loyalty program for small business.  In this follow-up article, Stacey Lyons, Loyalty Director of Loyalty & Reward Co, gets specific about what loyalty means to […]

The benefits of a loyalty program for small business

Loyalty programs can be a very valuable asset to small businesses.  In this article, Stacey Lyons, Loyalty Director of Loyalty & Reward Co, explains what a loyalty program is, why people like being part of loyalty programs and the core benefits loyalty programs can bring to small businesses. What is a loyalty program? A loyalty […]

How Uber implemented a successful loyalty program

What do loyalty programs do for businesses? In retail and any other consumer driven market, it has become an expectation that we can gain points from buying something, or reach the highest of tiers for that VIP status. Additional discounts, invitations to events, birthday gifts, free shipping… the list goes on. A survey by RetailMeNot […]