How to effectively reach your audience when you’re just starting out
Where to get started Starting a business from a place of passion can be quite daunting. Where do you begin? How do you promote your business and build an audience? What should you focus on, especially when you want to keep your job in the early days and have limited time? As part of our […]
Beating the trade show overwhelm as a first-time business owner
Should you wholesale your products? When you’re first starting out, it can be challenging to decide which sales channels to choose. With so many different ways to distribute your products – direct sales, marketplaces, markets, wholesale, etc. – how do you know which one is right for you? In this interview, we chat with Martha […]
The challenges of running an online marketplace
Marketplace vs traditional eCommerce The terms ‘marketplace’ and ‘drop-shipping‘ have become quite popular in recent years, especially with the rise of ebay, Amazon and the likes. You can find lots of information about how drop-shipping is the easy way to make lots of money online. However, there’s lots more to it that just listing someone’s […]