7 things to keep in mind when pitching to a journalist
Using media to get your brand in front of the right people Without bringing in new customers, it can be very challenging to create consistent revenue. To reach a wider audience, you have probably considered social media, Facebook Ads or Google AdWords, but what about good old fashioned media publications? People tend to forget the […]
How to add someone you hire as a user to your Google Tag Manager
If you have just hired a freelancer, agency or have a new colleague chances are you will need to give them access to your Google Tag Manager account. Don’t stress- this is easy and we can give you a run down in a few simple steps below. One of the first steps you will need […]
How to give a user access in Google Analytics
Google Analytics is a web analytics service that can report and track your website traffic. By adding tags to your site this data will allow your business to make decisions, adjust areas on your website or product to hit your business target goals. So, what if you want to add other members of your team or […]
How to grant access to Google Ads account
Have you just started working with an agency or are you getting some freelance help with your Google Ads account? Perhaps you are just wanting to add another user from your business. To view who has access to your Google Ads account and the level of access you want to give new users is imperative. […]
Instructions for how to give someone else Facebook Business Manager access
It’s no secret that if your business is on Facebook, then you most likely using Facebook Business Manager. As well as being a key tool to keep your Facebook assets organised in the one place, it allows you to give an employee, freelancer or agency a central place to access these assets as well. Facebooking […]
How to analyse basic performance of a Google Adwords campaign
Knowing how your pay per click campaigns are performing will help your business achieve consistent high performance. Wondering just how you will know what’s working and what’s not? Let’s jump in and discover the key performance triggers and how we can analyse them to understand your performance. To break down how your AdWords campaigns have […]
How to set up a Google Display Campaign
Trying to be discoverable online to the right audience can take some serious digital marketing strategy – and a whole lot of patience. Speeding up the process and attracting strong foot traffic on your site is possible – preparing for us to say “just joking”? Don’t worry, we’re not going to. What we are going […]
How to set up a Google Shopping Campaign
Online shopping – we all do it. It’s possibly one of life’s greatest (and worst) inventions – literally anything you can think of? Yeah, it can be bought online. Want to shop at 3am or 3pm? Go for it. Want to compare a product across multiple retailers for the best price, fit and other factors? […]
How to set up a Google AdWords account
Are you wanting fast and measurable results that boost your business’ awareness and reach relevant audiences immediately? Pay per click advertisements are the way to do it – and so, enter your new best friend Google Ads. Don’t have an account? No issue – we want to take you through the set-up process of a […]
How to set up an audience in Google Ads
The world of Google Ads is intricate and you will constantly be discovering new ways to reach the customers that are most suited to your business. Remarketing or targeting specific audiences are one of the most powerful ways to amplify your reach and exposure. Using audiences, you can dictate which specific users are shown your […]