How to grant access to Google Ads account
Have you just started working with an agency or are you getting some freelance help with your Google Ads account? Perhaps you are just wanting to add another user from your business. To view who has access to your Google Ads account and the level of access you want to give new users is imperative. […]
How to analyse basic performance of a Google Adwords campaign
Knowing how your pay per click campaigns are performing will help your business achieve consistent high performance. Wondering just how you will know what’s working and what’s not? Let’s jump in and discover the key performance triggers and how we can analyse them to understand your performance. To break down how your AdWords campaigns have […]
How to set up a Google AdWords account
Are you wanting fast and measurable results that boost your business’ awareness and reach relevant audiences immediately? Pay per click advertisements are the way to do it – and so, enter your new best friend Google Ads. Don’t have an account? No issue – we want to take you through the set-up process of a […]
How to set up an audience in Google Ads
The world of Google Ads is intricate and you will constantly be discovering new ways to reach the customers that are most suited to your business. Remarketing or targeting specific audiences are one of the most powerful ways to amplify your reach and exposure. Using audiences, you can dictate which specific users are shown your […]
How to add Google Ads keywords
Google Search ads can be a little more on the expensive side thanks to the rising popularity of cost per click. If you are trying to boost your campaigns’ performance without having to throw excessive money at the cause, sink your teeth into Google Ads keywords. For highly competitive interests, such as law and luxury […]
How to set up your first Google Ads campaign
Now that you have created your Google Ads account, you’re going to want to jump into your first campaign, right? Right! Using AdWords can seem overwhelming at first with the keyword research, multiple bidding strategies and advanced campaign settings. We’re calling it now – once you run your first campaign and begin to understand how […]
How to add a Google Adwords extension
Does your business feel like it’s falling behind to the competition? Don’t worry – we’ve got you covered. Together, we can learn how to add an Ad Extensions to help your business get ahead. What is an ad extension? An Ad Extension can be anything from a link to a particular part of your website, call […]
How to upload ads to Google Ads from a spreadsheet
Google Ads bulk uploads capability is a lifesaver for anyone updating their campaigns, keywords, ads, ad groups and product groups regularly. This feature will not only save you time, but has the capability for users to make changes offline and then upload back into your account – hello amazing. The ability to upload changes to […]