How to creatively befriend your customers
Why should you befriend your customers? In today’s ever-growing digital world, it’s important to aim for meaningful conversations with your customers online, as you would face-to-face. Once you connect with customers on a personal level, your new friends will be loyal to your brand. They’ll care about what you have to say and support you. […]
What’s the best time to send emails to your subscribers?
Is email marketing dead? ‘You’ve got mail’ – a movie that has always been one of our favourites. Why? Well, aside from *swoon* Tom Hanks’ soothing voice, it’s a great memorandum to the confidence in email – an amazing form of communication that holds the power to bring people together. Many businesses these days are […]
Why do I need an Email Welcome Series?
Email marketing can be a great channel to increase your online sales If you’ve ever spoken to someone about how to get better at sending eDMs, the term ‘Email Welcome Series’ may have been mentioned.But what exactly is it? Why is everyone saying that businesses need one? And where can you find some really awesome […]
Should I use a website popup?
Website popups. Yay, hooray or nay? We’ve heard all sorts of rumours about website popups. Whilst some say Google will punish you if you have a website popup, others have said, ‘why not add 5’? Heck, it’s confusing to say the least. So we thought we’d put in our own two cents and do a […]
Brand inspo: Email marketing by Who Gives A Crap
For the quirky and light-hearted, here’s some one-of-a-kind email marketing. Who Gives a Crap is a company that sells toilet paper. Not just any old toilet paper, but Australia’s number one toilet paper (no pun intended) for customer satisfaction, as recognised by Canstar Blue. They also have a social mission, donating 50% of their profits […]
Improve Your Email Deliverability
What is email deliverability? In short, it’s the ability to deliver emails to subscribers’ inboxes and avoid messages being lost, blocked or caught in the spam folder. It is one of those things you either dismiss completely (because too hard), or you decide to tackle, google a bit and leave more confused than when you […]
How email marketing can elevate your eCommerce business
Email is a powerful marketing tool Email is sometimes overlooked but with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when done well, email boasts the highest return on investment (ROI) of all the digital channels. This is why… It’s a direct […]
How to authenticate your domain with Mailchimp
Why authenticate your domain? When you set up your Mailchimp account, you were most likely prompted to verify your domain to confirm that you own it (through an email confirmation). This is enough to send email campaigns, however there’s a few extra steps involved to authenticate your domain, which ensures your campaigns look professional and […]