A small business guide to running competitions
How to run an online competition Ever wondered how other businesses pull off successful competitions and giveaways? Would you like to do a giveaway but aren’t sure on the rules and fine print? Whatever your question is, you’re in luck. All you need to know about competitions is right here. We’ve sat down with Suki […]
Brand inspo: Email marketing by Who Gives A Crap
For the quirky and light-hearted, here’s some one-of-a-kind email marketing. Who Gives a Crap is a company that sells toilet paper. Not just any old toilet paper, but Australia’s number one toilet paper (no pun intended) for customer satisfaction, as recognised by Canstar Blue. They also have a social mission, donating 50% of their profits […]
What is keyword research and do I need it?
What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what you would initially think of. Researching the right […]
Know your customer: Free persona template
Are customer personas outdated? Age, gender, location, occupation – why do we need to document this information? Let’s get one thing out of the way: Demographics are a great starting point and they’re useful, but we don’t just want to document superficial data. So let’s look at what really goes into a customer profile and […]
How to rank first on Google
Why is SEO so difficult? Let’s be real here for a minute: SEO is a mysterious dark corner of eCommerce. It’s difficult because big agencies have done a great job at making you feel like it’s difficult and can never be mastered without their help. So why even try? Because the basics of SEO […]
How email marketing can elevate your eCommerce business
Email is a powerful marketing tool Email is sometimes overlooked but with its low cost and easy set-up, there are more than a few reasons you should re-consider this ol’ faithful. In fact, when done well, email boasts the highest return on investment (ROI) of all the digital channels. This is why… It’s a direct […]