What are you promising your customers?
How to stand out with your promise You’d better believe what we’re saying is going to help your business. Why? Because it’s our promise to you. Sounds corny, doesn’t it? Sure, but our products and services are our promises to you. And while most people don’t realise this, your business promise is as simple as […]
What’s in it for your customers?
What afternoon cravings and your online orders have in common As matter-of-fact as this sounds, every time a customer (or you!) buys something, it’s for a reason, purpose, a job-to-be-done. For example:Let’s say it’s 3pm and you just bought a Mars chocolate bar at the corner store. At first, it might seem like not much […]
Why every brand needs a story and how to write your own
A great product, without a story, is just another product. Humans are storytellers by nature, and we love listening to stories just as much. It turns out that enjoying stories isn’t just something for kids. Movies, songs, books and even art – all usually tell some sort of narrative with an underlying message or a […]
Features vs benefits – the key elements to making sales online
Why aren’t you making sales online? If you’re struggling to make sales online, you’re probably wondering why. You’ve spent hours selecting colours and creating your designs until everything was perfect, yet no one seems to be appreciating that. You’re wondering if your products are too expensive, if you’ve used the wrong materials or if people […]