How to creatively befriend your customers
Why should you befriend your customers? In today’s ever-growing digital world, it’s important to aim for meaningful conversations with your customers online, as you would face-to-face. Once you connect with customers on a personal level, your new friends will be loyal to your brand. They’ll care about what you have to say and support you. […]
How to build long-term customer relationships
It’s crucial to understand how your customers may change over time The point of a customer profile is for you to pinpoint who exactly you’re trying to target, find out what their pain points are, and how your product solves an issue for them. However, customer profiles are not something you can create once and […]
How Uber implemented a successful loyalty program
What do loyalty programs do for businesses? In retail and any other consumer driven market, it has become an expectation that we can gain points from buying something, or reach the highest of tiers for that VIP status. Additional discounts, invitations to events, birthday gifts, free shipping… the list goes on. A survey by RetailMeNot […]
How to turn popup visitors into loyal customers
This post is Part 8 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
4 reasons why you should consider a popup store
This post is Part 2 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
What’s the best time to send emails to your subscribers?
Is email marketing dead? ‘You’ve got mail’ – a movie that has always been one of our favourites. Why? Well, aside from *swoon* Tom Hanks’ soothing voice, it’s a great memorandum to the confidence in email – an amazing form of communication that holds the power to bring people together. Many businesses these days are […]
5 ways to validate your customer profiles
Don’t build a business based on assumptions The point of a customer profile is for you to pinpoint who exactly you’re trying to target, find out what their pain points are, and determine how your product solves an issue for them. You can start by filling out our free customer template*. But in order to […]