4 simple ways to reward your customers
How can small businesses encourage loyalty? We established in an earlier article that loyalty programs are a great way to encourage repeat business. but it’s not just all about the rewards, a lot of consumers are still looking for that one-on-one interaction and establishing an emotional connection with a brand. Whether it’s in the form of individual […]
How Uber implemented a successful loyalty program
What do loyalty programs do for businesses? In retail and any other consumer driven market, it has become an expectation that we can gain points from buying something, or reach the highest of tiers for that VIP status. Additional discounts, invitations to events, birthday gifts, free shipping… the list goes on. A survey by RetailMeNot […]
How to turn popup visitors into loyal customers
This post is Part 8 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
How to minimise the risk of damage during delivery
The joy of receiving an online order Imagine the anticipation of receiving a parcel.The butterflies in your stomach, the cannot-wait-to-get-my-hands-on-that-parcel feeling. Anyone else share the same excitement? You get the gist, right? When it finally arrives, you can’t wait to unwrap your new treasure!As you open the parcel, you realise your purchase is damaged. Your […]
How to prepare for the Christmas rush as a small business
Christmas. The busiest, most wonderful and yet most terrifying time of year for business owners. Christmas shopping starts as early as October, with most sales now happening during the Cyber Weekend (Black Friday – Cyber Monday). Having worked with over 900 creative retailers, we know how important it is that businesses start planning for that […]
How to write compelling product descriptions
A great product description is half the job done. Ever read a product description so well-written it made you want to click ‘buy’ right away? If you haven’t, boy, you’re missing out. Take this description of a candle: “Good enough to eatNothing smells better than a batch of warm cookies fresh from the oven. This […]
Why offering returns is important if you sell beauty products
The hesitation with buying new beauty products online Ever come across a new beauty product you’ve never used before, but wanted to try? Or maybe you’ve heard good things, but you’re not sure how your skin is going to react? Chances are, your customers feel the same way. Cue music for a generous returns […]
How to get more people to your checkout page
Why don’t people buy? Have you ever noticed that people come to your website and leave without buying anything? Your website looks good and you know for sure that everything is working, because you’ve obsessively checked a million times just to make sure.So, what’s the issue? How on earth can you get more people to […]
5 thank-you card ideas to keep customers coming back
Feeling appreciated goes beyond words As part of the unboxing experience, thank-you cards are a great opportunity to go the extra mile and add some personality to the customer experience, which can leave a lasting impression. In the online world, we often buy things without the helping hand of another human, or so we think. […]
The two most important types of product photography
If you want to maximise your sales online, you need great images. In the world of eCommerce, you’re not only competing against other online retailers, but also against bricks-and-mortar stores. One huge advantage they have over online stores is that customers get an opportunity to touch and feel a product before they make the decision […]