How to write copy that has personality and converts
How important are the words on your website? Does anyone even read the copy on your website or is it more important to have pretty images? If copy does matter, how do you know what you’ve written is “good enough”? Especially if you’ve never been much of a writer?So many questions – lucky for you, […]
How to write your own tagline
What’s your creative process? How do you come up with a tagline? The Do’s and Don’ts of writing a tagline. First things first: what’s a tagline? A tagline is that super-short, punchy bit of copy that you associate so closely with a brand that it may as well be its name. “Just do it” is […]
How to brief your copywriter
Why do you need a copywriting brief? This might sound familiar: You outsourced a copy job – it was actually a pretty simple job, but you are finding that maybe, you could have done it better yourself given the back and forth, and time it has taken to get it right. So, what’s making it […]
How to write compelling product descriptions
A great product description is half the job done. Ever read a product description so well-written it made you want to click ‘buy’ right away? If you haven’t, boy, you’re missing out. Take this description of a candle: “Good enough to eatNothing smells better than a batch of warm cookies fresh from the oven. This […]