A guide to building your brand personality
How can you make your brand stand out? To make a lasting impression and build an emotional connection with your audience, your brand needs a personality.Without personality, your brand will just be like everyone else: Competing on price, benefits and features, and easily forgotten. By creating a brand personality with values and emotions that your […]
Brand archetypes that represent order
The need for structure and order Structure and order are an important part of society and provide a sense of control, predictability and, ultimately, safety.Archetypes within this category seek to provide guidance and structure through authority, innovation, or compassion. The Ruler Authoritative in communication and dominant in nature, The Ruler is motivated by status, power […]
Brand archetypes that represent connection
The need to connect to others As humans we have an inherent desire to connect with others on an emotional level. This desire is so strong, we would label it a need. And whilst some people thrive in social settings, like parties or networking events, others might not. But that doesn’t invalidate that instinctive need […]
Brand archetypes that stand for change
The desire to create change and leave a legacy Passionate about the need for change, brands with these archetypes take matters into their own hands and pave the way for others to follow. They are visionary problem solvers and actively looking for ways to make an impact. Even though they aren’t afraid to start tough […]
Brand archetypes that represent freedom and spirituality
The desire to explore spirituality and freedom Brand archetypes reflect instinctive human desires that are in each and every one of us – some desires are stronger than others.As we established in our previous post, the desire to explore spirituality and freedom is one of four overarching motivations within the Jungian archetype model. Brands that […]
Building a brand with a strong message
How a vegan condom brand is making carrying condoms as normal as hair-ties If you’re into sustainable living, you’ve probably heard of Jonny by now. Available online as well as in store across multiple retailers, these almost-too-pretty-to-use vegan condoms are taking Australia by storm. Headed up by 3 friends, Bec Villanti, Samantha Eades and Bec […]
Know your customer: Free persona template
Are customer personas outdated? Age, gender, location, occupation – why do we need to document this information? Let’s get one thing out of the way: Demographics are a great starting point and they’re useful, but we don’t just want to document superficial data. So let’s look at what really goes into a customer profile and […]
How to create a stellar unboxing experience
The emotions of receiving an online order You know the anticipation when you ordered something special online and are waiting for it to arrive? The rush of dopamines you experience when you open up the box and unwrap layer by layer until you finally hold your new possession in your hands? Feelings create memories and […]
How to create the instore feeling online
The power of an aesthetically pleasing store Have you ever walked past a window display so beautiful that you just had to quickly duck in and check it out? When the packaging alone makes you want to hand over your money just so you can keep the box forever? Or you wish you could live […]
Why your ‘Why’ matters
It’s in our nature to focus on the ‘What’ and ‘How’ What do we have to accomplish and how are we going to do it? These are functional aspects and of course they are very important parts of running a business. However, what’s often neglected is what sits at the core, the ‘Why’ are we […]