A guide to building your brand personality
How can you make your brand stand out? To make a lasting impression and build an emotional connection with your audience, your brand needs a personality.Without personality, your brand will just be like everyone else: Competing on price, benefits and features, and easily forgotten. By creating a brand personality with values and emotions that your […]
Brand archetypes that represent order
The need for structure and order Structure and order are an important part of society and provide a sense of control, predictability and, ultimately, safety.Archetypes within this category seek to provide guidance and structure through authority, innovation, or compassion. The Ruler Authoritative in communication and dominant in nature, The Ruler is motivated by status, power […]
Brand archetypes that represent connection
The need to connect to others As humans we have an inherent desire to connect with others on an emotional level. This desire is so strong, we would label it a need. And whilst some people thrive in social settings, like parties or networking events, others might not. But that doesn’t invalidate that instinctive need […]
Brand archetypes that stand for change
The desire to create change and leave a legacy Passionate about the need for change, brands with these archetypes take matters into their own hands and pave the way for others to follow. They are visionary problem solvers and actively looking for ways to make an impact. Even though they aren’t afraid to start tough […]
Brand archetypes that represent freedom and spirituality
The desire to explore spirituality and freedom Brand archetypes reflect instinctive human desires that are in each and every one of us – some desires are stronger than others.As we established in our previous post, the desire to explore spirituality and freedom is one of four overarching motivations within the Jungian archetype model. Brands that […]