Should I add a blog to my website?
How often have you been told to “add a blog to your website and the sales will come”? Whilst it is true that the more words you add to your website, the more material Google has to show in search results (which then increases traffic to your site), it is important to think about the […]
What is keyword research and do I need it?
What is keyword research? To put it simply, keyword research is the process of finding which words your ideal client is typing into Google when searching for your product or service. This may seem simple enough, but more often than not the best keywords are not what you would initially think of. Researching the right […]
6 content mistakes that send customers running
Content marketing is more than a buzz term – it goes to the very heart of how humans communicate. We are storytellers. We use anecdotes and analogies to engage our audience while we inform and influence. But there’s no point in telling your stories if no-one is listening. Here are six digital content mistakes that […]
7 tips for a successful business blog
The foundations for a successful blog Adding a blog to your website can bring you more exposure, more traffic and more business. But it also means investing some time and effort. Starting your blog on solid foundations will help you achieve the greatest benefits (and save you time in the long run). After all, it’s […]