How to set up a Google Display Campaign

efficiency hub woman working at her desk

Trying to be discoverable online to the right audience can take some serious digital marketing strategy – and a whole lot of patience. Speeding up the process and attracting strong foot traffic on your site is possible – preparing for us to say “just joking”? Don’t worry, we’re not going to. What we are going […]

How to set up a Google Shopping Campaign

efficiency hub btms man shopping online with his credit card

Online shopping – we all do it. It’s possibly one of life’s greatest (and worst) inventions – literally anything you can think of? Yeah, it can be bought online. Want to shop at 3am or 3pm? Go for it. Want to compare a product across multiple retailers for the best price, fit and other factors? […]

How to set up a Google AdWords account

Are you wanting fast and measurable results that boost your business’ awareness and reach relevant audiences immediately? Pay per click advertisements are the way to do it – and so, enter your new best friend Google Ads. Don’t have an account? No issue – we want to take you through the set-up process of a […]

How to set up an audience in Google Ads

efficiency hub women sitting on park bench

The world of Google Ads is intricate and you will constantly be discovering new ways to reach the customers that are most suited to your business. Remarketing or targeting specific audiences are one of the most powerful ways to amplify your reach and exposure. Using audiences, you can dictate which specific users are shown your […]