How to write copy that has personality and converts
How important are the words on your website? Does anyone even read the copy on your website or is it more important to have pretty images? If copy does matter, how do you know what you’ve written is “good enough”? Especially if you’ve never been much of a writer?So many questions – lucky for you, […]
What image files to expect from a photoshoot
Whether you decide to take your own product photos or hire a professional photographer, you should end up with the following files: Check the contract before you decide to hire If you work with a photographer, it’s important to check your contract for copyright / image ownership clauses. If a contract mentions terms such as […]
How to write your own tagline
What’s your creative process? How do you come up with a tagline? The Do’s and Don’ts of writing a tagline. First things first: what’s a tagline? A tagline is that super-short, punchy bit of copy that you associate so closely with a brand that it may as well be its name. “Just do it” is […]
How to brief your copywriter
Why do you need a copywriting brief? This might sound familiar: You outsourced a copy job – it was actually a pretty simple job, but you are finding that maybe, you could have done it better yourself given the back and forth, and time it has taken to get it right. So, what’s making it […]
How to brief your graphic designer
Briefing a designer can be tricky when you don’t know how to write a proper brief. Things can get lost in translation and before you know it, the end result looks nothing like you imagined or things you assumed would be delivered simply aren’t. The last thing you want is to argue with your designer […]
How to write compelling product descriptions
A great product description is half the job done. Ever read a product description so well-written it made you want to click ‘buy’ right away? If you haven’t, boy, you’re missing out. Take this description of a candle: “Good enough to eatNothing smells better than a batch of warm cookies fresh from the oven. This […]
The two most important types of product photography
If you want to maximise your sales online, you need great images. In the world of eCommerce, you’re not only competing against other online retailers, but also against bricks-and-mortar stores. One huge advantage they have over online stores is that customers get an opportunity to touch and feel a product before they make the decision […]