What are you promising your customers?
How to stand out with your promise You’d better believe what we’re saying is going to help your business. Why? Because it’s our promise to you. Sounds corny, doesn’t it? Sure, but our products and services are our promises to you. And while most people don’t realise this, your business promise is as simple as […]
A guide to building your brand personality
How can you make your brand stand out? To make a lasting impression and build an emotional connection with your audience, your brand needs a personality.Without personality, your brand will just be like everyone else: Competing on price, benefits and features, and easily forgotten. By creating a brand personality with values and emotions that your […]
How to prepare for copycats
Why no one can just copy your business We always talk about how your product provides a solution to your customers’ problems. But it’s also important to think about why you are the best person to steer the ship. Why? Because eventually, someone will try to copy your business or create their own version of your idea, […]
Brand archetypes that represent order
The need for structure and order Structure and order are an important part of society and provide a sense of control, predictability and, ultimately, safety.Archetypes within this category seek to provide guidance and structure through authority, innovation, or compassion. The Ruler Authoritative in communication and dominant in nature, The Ruler is motivated by status, power […]
Brand archetypes that represent connection
The need to connect to others As humans we have an inherent desire to connect with others on an emotional level. This desire is so strong, we would label it a need. And whilst some people thrive in social settings, like parties or networking events, others might not. But that doesn’t invalidate that instinctive need […]
Brand archetypes that stand for change
The desire to create change and leave a legacy Passionate about the need for change, brands with these archetypes take matters into their own hands and pave the way for others to follow. They are visionary problem solvers and actively looking for ways to make an impact. Even though they aren’t afraid to start tough […]
Brand archetypes that represent freedom and spirituality
The desire to explore spirituality and freedom Brand archetypes reflect instinctive human desires that are in each and every one of us – some desires are stronger than others.As we established in our previous post, the desire to explore spirituality and freedom is one of four overarching motivations within the Jungian archetype model. Brands that […]
What to do when you’re not making any sales
Why is no one buying? The sound of crickets chirping has got to be one of the worst nightmares for any business owner. Imagine this: You spent what seemed like a lifetime developing and perfecting your product, your branding and your website. You’re ready to go. But then… crickets. If you’re not making sales (or […]
Feel like an imposter? Here’s how not to.
What is Imposter Syndrome? Short answer: a form of anxiety. Longer answer: think of it as your voice of self-doubt (as opposed to reason). It’s the voice that makes you feel like everyone around you is better or more skilled than you, like you’re someone who just pretends to know your stuff. How do you […]
What’s in it for your customers?
What afternoon cravings and your online orders have in common As matter-of-fact as this sounds, every time a customer (or you!) buys something, it’s for a reason, purpose, a job-to-be-done. For example:Let’s say it’s 3pm and you just bought a Mars chocolate bar at the corner store. At first, it might seem like not much […]