7 things to keep in mind when pitching to a journalist
Using media to get your brand in front of the right people Without bringing in new customers, it can be very challenging to create consistent revenue. To reach a wider audience, you have probably considered social media, Facebook Ads or Google AdWords, but what about good old fashioned media publications? People tend to forget the […]
A guide on influencer marketing
What is influencer marketing? Put simply, influencers are people who promote your products for you online. You can only reach so many people through your own social media accounts without paying for ads. This is why teaming up with an influencer is a sure-fire way to maximise your reach. Sometimes, influencers are happy to promote […]
How to effectively reach your audience when you’re just starting out
Where to get started Starting a business from a place of passion can be quite daunting. Where do you begin? How do you promote your business and build an audience? What should you focus on, especially when you want to keep your job in the early days and have limited time? As part of our […]
Why we love Smart.bio for Instagram
What is Smart.bio? If you’re on Instagram for Business, you’ll know that you can only put one link in your bio. To utilise this space, many people link to a landing page, where they can list a whole lot of links. You can either build this landing page on your website, or you can use […]
How to turn popup visitors into loyal customers
This post is Part 8 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
Beating the trade show overwhelm as a first-time business owner
Should you wholesale your products? When you’re first starting out, it can be challenging to decide which sales channels to choose. With so many different ways to distribute your products – direct sales, marketplaces, markets, wholesale, etc. – how do you know which one is right for you? In this interview, we chat with Martha […]
How to create a memorable popup launch event
This post is Part 7 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
How to promote your popup store
This post is Part 6 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
How to find complementary brands for a popup collaboration
This post is Part 5 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]
What budget do I need for a popup store?
This post is Part 4 of our How To Pop Up Series. Check out the full series below: Part 1 – What is a popup store?Part 2 – 4 reasons why you should consider a popup storePart 3 – How to find the right space for your popup storePart 4 – What budget do I […]